second brain

advertising life

What if all that stands between you and death is an ad?

McCann Erickson devised this for Serbia's Suicide Prevention Office. The phrase translates as "You are not alone" and it's projected on to the water beneath Belgrade's highest bridge (and can only be seen from there).

the importance of taste

From a 1997 interview:

Great products, according to Jobs, are a triumph of taste, of ''trying to expose yourself to the best things humans have done and then trying to bring those things into what you are doing.'' The Macintosh, he has said, turned out so well because the people working on it were musicians, artists, poets and historians who also happened to be excellent computer scientists.

And so Jobs's return to Apple marks an opportunity to reintroduce certain standards into an industry that, in his eyes, has grown ugly. Jobs has never hidden his longstanding objection to Microsoft -- not, he says, because of its dominance, or even Bill Gates's billions. ''The only problem with Microsoft is they just have no taste,'' he said last year in ''Triumph of the Nerds,'' a television documentary about the history of the computer industry. ''I don't mean that in a small way. I mean that in a big way, in the sense that they don't think of original ideas and they don't bring much culture into their products.

this is broken

Seth Godin is consistently glib, superficial, and annoyingly brilliant:

Seth Godin at Gel 2006 from Gel Conference on Vimeo.