As David Carr remarks at the beginning of this excellent piece, it's got one of the most godawful brand names ever. But that just goes to show that if the product is good enough, nothing else matters.
“The history of the Internet suggests that there have been cool Web sites that go in and out of fashion and then there have been open standards that become plumbing,” said Steven Johnson, the author and technology observer who wrote a seminal piece about Twitter for Time last June. “Twitter is looking more and more like plumbing, and plumbing is eternal.”
