I've come across a big, consumer-facing company that doesn't blog, doesn't tweet, does very little to "engage" with its customer community, isn't transparent (in fact is positively secretive), doesn't give anything away for free, often seems to treat its consumers as ATMs to be regularly emptied of cash, and in its marketing relies overwhelmingly on TV, press, and posters.
This company must be dead or dying on its feet, right?
