It's not about brands but it is - in the broader sense - about human behaviour, so here's a link to my recent Times piece on why we have a very evolved capacity for deception (not a capacity that those of us in marketing and advertising ever exercise of course...).
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November 10, 2009
essential links
- marginal revolution
brilliant brainfood from an implausibly clever behavioral economist - five hot intellectual trends
a handy cheat's guide to what's going on out there... - mind hacks
a neuroscience and psychology blog that tells you something astonishing about the human condition virtually every day - lucid thoughts
stimulating musings on the relationship between neuroscience and marketing - the situationist
reports from the frontline of the new social sciences
essential books
steven johnson: everything bad is good for you
all of this man's books are essentialjames surowiecki: the wisdom of crowds
an intelligent, grown-up exploration of a fascinating subjectrobert cialdini: influence: the psychology of persuasion
a very influential book in every wayjonah lehrer: how we decide
a brilliant explanation of how our brains make up our minds.niccolo machiavelli: the prince
how to create a choice architecture for your subjects/clients
