Or, how to spend a huge amount of money and energy creating a finely crafted commercial based on a hopelessly flawed metaphor:
If I were an American with funds to spare, here are some things this ad would make me think:
1. Wow, cool ad.
2. What's it for again?
3. An investment fund. Something about thinking long term. Cool.
4. I'm putting my money in a savings account.
