Well, I'll be darned if this ain't the cutest thing I've seen this year:
Strategically it's quite interesting too - they're targeting people's sense of altruism rather than going straight for the selfish jugular. Or at least, slightly more cynically, the selfish sense of gratification we get when we're able to do something nice for someone else. Though actually that's not cynical at all - it's what makes the world go round.
Strategically it's quite interesting too - they're targeting people's sense of altruism rather than going straight for the selfish jugular. Or at least, slightly more cynically, the selfish sense of gratification we get when we're able to do something nice for someone else. Though actually that's not cynical at all - it's what makes the world go round.
