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well I never thought I'd say it, but this alanis viral (her savagely satirical take on Black Eyed Peas 'My Humps') has made me think she's cool. Apparently lots of other people are having the same reaction. YouTube offers - if you're very smart - a fantastically cheap way to drive brand reappraisal.
steven johnson: everything bad is good for you
all of this man's books are essential
james surowiecki: the wisdom of crowds
an intelligent, grown-up exploration of a fascinating subject
robert cialdini: influence: the psychology of persuasion
a very influential book in every way
jonah lehrer: how we decide
a brilliant explanation of how our brains make up our minds.
niccolo machiavelli: the prince
how to create a choice architecture for your subjects/clients
